Success FACTORS Ed Bestoso, Corporate Director VI EDVESTOSO
and handed out as part
of his presentation Standing Executive Leadership Council in San Diego.Company Track Record Financially Sound Strong Management Unique Consumable Products Competitively Prices High Reorder Rate Low Personal Production Requirement Low Entry Fee Low Attrition Timing No Breakaways No Risk Success Factors
COMPANY TRACK RECORD
• Most companies fail within the first 5 years
• Melaleuca has had 24 years of consistent growth
FINANCIALLY SOUND
• Look before you leap – will it last?
• Melaleuca is a Debt free company
• Melaleuca has never been a day late sending out profit checks
STRONG MANAGEMENT
• Most companies owners are MLM’ers and own the downline
• Most companies know they have short window to make their
millions and move on
• The result: Most companies make decisions to make themselves wealthy at the expense of the people’s (their customers)
futures
• Melaleuca’s corporate leaders come from Fortune 500 companies like ADT, Revlon, Schick, Ohio Bell, Gillette, Proctor &
Gamble, Cox Communications, UPS, which equals sound business minds running the company
• Melaleuca’s management team is Principle-centered/Missiondriven
• No hype: CEO Frank L. VanderSloot – vision/integrity – “Built
on Solid Principles”
• CEO Frank L. VanderSloot has been on the Board of Ethics of
the DSA, Past Regional Vice-Chairman Washington U.S. Chamber of Commerce, 1998 Idaho Business Leader of the Year, and
the 2001 Entrepreneur of the Year
UNIQUE CONSUMABLE PRODUCTS
• Melaleuca manufacturers superior quality, safer products
protected by trade secrets, proprietary formulas and patents –
products that can only be obtained through Melaleuca
• With Melaleuca, you don’t need to create the ‘need’ to buy
• Melaleuca’s products are products people are already buying,
in other words, it’s like old money, money they are spending
already
• Monthly consumption of household basics – created the residual income
COMPETITIVELY PRICED
• Melaleuca’s price point is supermarket or lower
• Smart economics – great value in being a customer
• Melaleuca Manufacture’s its own products – complete control
• Recession-proof
HIGH REORDER RATE
• Consumer chooses the brand – Creating the residual income
• Documented 95% monthly reorder rate
• Melaleuca is the only company proud to show Business Report
LOW PERSONAL PRODUCTION REQUIREMENT
• No new money – no need for a budget change – simply switch
stores
• Everyone can be a customer
LOW ENTRY FEE
• Membership fee is $29.00
• Enroller is not paid bonus on fee
• Come in the ‘right way’ – not buying inventory
LOW ATTRITION
• In most companies if the customer didn’t order -- they quit.
• This is not a sign up game
• 60% of businesses are brand loyal consumers = stable, residual
income, repeat purchases
• Customers stay if there’s enough value
TIMING
• Melaleuca is still the best kept secret
• Less than 10% of North America has even heard of Melaleuca
• No bad news, no one gets hurt
• Not in a hurry, not looking for shortcuts – build business brick
by brick
• Green: Manufacturing responsibly long before it was popular
• Sitting squarely in the driver’s seat of supply & demand
NO BREAKAWAYS
• Never penalized for bringing in someone better than you
• Your organization can never be taken from you
• Most companies use Binary Plans – which really go against
business principles: Forced to reward the non-producer in
order to get paid
NO RISK AT MELALEUCA
• Everything is fully refundable
• No one can get hurt
• Safe Place
• Something the 80%’ers can do
Which one of these 12 points would you be willing to take off
the page and still throw your time, energy &
Reputation into it?
Are you looking for the next one, or are you looking for the
last one?
All roads lead to Melaleuca.
Goal: Build reliable, residual income Remember the 80/20 Rule
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