Everywhere you look these days, it seems like entrepreneurs are being
told to get on social media. It’s THE way to advertise and promote.
Maybe you’ve jumped on Twitter and Facebook with everyone else and maybe
you’ve done well . . . or maybe you find yourself struggling to figure
out what to post and discouraged that no one responds. You’re not alone.
Social media can be an excellent way to promote your business, but
there are many people going about it all wrong. And, truthfully, not all
social media is for everyone. I have a few accounts on Twitter, for
assorted businesses and I have a terrible time getting into them.
Facebook is far simpler for me. Why? I’m not sure, actually, but it
might have to do with the somewhat slower pace on Facebook.
First, remember that there are dozens of different types of social
media out there. If you’re more visually inspired, Pinterest might be
for you. For those who are always up to date and love constant streams
of information, Twitter is an excellent choice. Linked In works well for
those who want to keep things professional and Facebook is an great
alternative to Twitter for anyone who prefers a slower pace, yet plenty
of interaction with other people. Finding the right social network for
you is a good start.
The other thing to consider is where your audience is. If you are
looking at products for a younger crowd, they’re probably on Facebook
and Twitter, for example. Make sure to research and find out just where
your buyers are hanging out, since it won’t do you much good to hang out
where no one else is.
Finally, if social media just doesn’t work for you, consider hiring
someone to help you out, or just leave it to be a minimal thing,
something you do once in a while, but don’t force yourself to
participate on a daily basis. Why am I giving this advice? Because it is
very evident in social media if you are not enjoying it and are forcing
the content . . . and people will walk away from that. Keep it real and
you’ll maintain your followers.
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